GLOBAL BRAND EXPERIENCE
My role: Brand and Marketing Strategy, Creative Direction, Art Direction, Photography
BUILDING A PROFITABLE GLOBAL BRAND
During my five years at Sandqvist, I helped drive a period of significant international growth, with annual revenue increasing from SEK 40M to 120M as the business expanded across 35+ markets, while remaining profitable and independently funded.
I built and led the brand and marketing function, setting the strategic and creative direction while connecting e-commerce, PR, social, wholesale and
retail into one consistent global brand experience — with responsibility spanning the full journey from strategy and concept through to execution across markets and channels.
I still work with Sandqvist today through Bombom Studios.
RETAIL EXPERIENCE & PACKAGING
My role: Strategy, Art Direction, Retail Communication, Packaging Design
BRAND AND MARKETING STRATEGY & SUSTAINABILITY INITIATIVE
My role: Brand Strategy, Positioning, Creative Direction, Sustainability Communication
PRODUCT LAUNCH AW18
My role: Art Direction, Photography, Graphic Design
LOOKBOOK SS19
My role: Art Direction, Photography, Graphic Design
LIMITED EDITION — LAUNCH CAMPAIGN
My role: Strategy, Art Direction, Photography, Film
CAMPAIGN SS18
My role: Concept, Creative Direction, Art Direction, Photography, Film