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Jean Paul Gaultier

Exhibition Launch at ArkDes
Case Study:
Together with Isobar (now Dentsu Creative), we had the privilege of collaborating with ArkDes, Stockholm's premier museum of architecture and design, for the launch of the Jean Paul Gaultier exhibition. This landmark event marked the convergence of fashion, art, and design, showcasing the iconic creations of one of the world's most renowned fashion designers.

Our Contribution:

As part of the launch team at Isobar (now Dentsu Creative), our collective efforts were instrumental in orchestrating a multi-faceted campaign that captured the essence of Jean Paul Gaultier's visionary work. From PR strategies to out-of-home advertising, we leveraged our expertise to generate buzz and anticipation for the exhibition.

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Key Highlights:

  • Stellar PR Campaign: Our PR efforts garnered widespread media coverage and heightened public interest in the exhibition. Through strategic storytelling and media outreach, we positioned the Jean Paul Gaultier exhibition as a must-see cultural event in Stockholm.

  • Out-of-Home Advertising: We crafted visually striking outdoor campaigns that adorned the streets of Stockholm, captivating passersby and drawing attention to the exhibition at ArkDes.

  • Star-Studded Launch Event: The culmination of our efforts was a star-studded launch event attended by Jean Paul Gaultier himself, along with acclaimed Swedish artist Robyn as the DJ. The event was a resounding success, attracting fashion enthusiasts, art aficionados, and cultural connoisseurs alike.

  • Praise from Jean Paul Gaultier: The impact of our campaign was exemplified by Jean Paul Gaultier's own words: "...I have never seen a campaign this beautiful and well implemented, and the results - wow."

  • Praise from Elle Sweden: Elle Sweden described the exhibition as "The most beautiful exhibition we ever seen".

Conclusion:

The Jean Paul Gaultier exhibition launch at ArkDes stands as a testament to Isobar's (now Dentsu Creative) ability to orchestrate immersive and impactful cultural experiences. Through our collaborative efforts, we brought the visionary world of Jean Paul Gaultier to life, leaving an indelible mark on Stockholm's cultural landscape.

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