Case Study:
Sandqvist Cherry Red Leather Collection
During my five years as Marketing Director and Art Director at Sandqvist, we embarked on a bold campaign to introduce a limited edition collection of cherry red bags in premium leather. This collection marked a significant departure from Sandqvist's usual outdoorsy, backpack-focused offerings, aiming to create buzz and establish a stronger presence in the women’s fashion market.
Our Contribution:
The campaign was designed to generate PR and excitement around this new, luxurious line. By leveraging the influence of stylist and influencer Pamela Nakkabaale, we crafted a visual narrative that juxtaposed the high-end appeal of the bags with an extravagant, castle-like setting.
Key Highlights:
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Unique Visuals: The campaign featured Pamela Nakkabaale in a vibrant, over-the-top castle environment. The colorful and bright backdrop created a striking contrast to the model’s casual poses, emphasizing the versatility and elegance of the cherry red leather bags.
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Strategic Influence: Pamela Nakkabaale’s involvement brought a fresh and trendy perspective to the campaign, appealing to fashion-forward women and generating substantial buzz on social media.
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Brand Evolution: This campaign showcased Sandqvist’s ability to innovate and expand beyond its traditional product lines, reinforcing the brand’s versatility and appeal to a broader audience.
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Limited Edition Success: The collection, being a limited edition, sold out quickly, demonstrating the strong demand and positive reception from our customers.
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High-Profile Launch Event: We hosted a launch event at one of our stores in Stockholm, which was attended by influencers and famous artists. The event generated significant organic visibility and buzz, further amplifying the campaign’s reach.
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Media Acclaim: The campaign was very well received by media, garnering widespread acclaim for its creativity and elegance.
Conclusion:
The Sandqvist Cherry Red Leather Collection campaign exemplifies how strategic visual storytelling and influencer collaboration can successfully position a brand in a new market segment. By blending luxurious aesthetics with casual elements, we created a memorable and impactful campaign that resonated with our target audience and elevated the brand's image.
