Rebranding for GLAS Eyewear
Case Study:
Transforming a startup into a global brand
GLAS Eyewear enlisted Bombom Studios to create and establish their brand from the ground up. The goal was to transform GLAS Eyewear into a globally recognized brand, starting with creative direction, art direction, photography, post-production, and art buying.
Objectives:
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Develop a compelling brand identity.
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Achieve a strong market presence in the fashion eyewear industry.
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Create a brand that resonates globally while maintaining local appeal.
Approach:
Creative and Art Direction:
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Developed a distinctive brand identity focused on "enhancing everyday beauty."
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Celebrated aging gracefully by featuring renowned Swedish model Caroline Forsling, showcasing the brand’s ethos that beauty transcends age.
Photo Production:
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Conducted extensive photo shoots to capture the essence of the brand.
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Managed post-production to ensure high-quality, cohesive visuals that aligned with the brand's identity.
Brand Strategy and Market Execution:
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Defined and managed the product roadmap, ensuring innovative designs that aligned with market trends and the brand’s philosophy.
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Fostered strong relationships with stakeholders to drive successful product launches.
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Served as the brand spokesperson to elevate market presence and reinforce the brand’s legacy.
Results:
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Global Brand Recognition: Successfully positioned GLAS Eyewear as a global brand.
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Transformed GLAS from a 2M/year startup to a 60M/year profitable enterprise within three years.
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Market Leadership: Achieved best-selling status at NK’s women's department, Sweden’s premier department store.
